Lotte Young Plaza, Main Store (롯데영플라자 본점 / 乐天儿童百货广场 总店 / ロッテヤングプラザ 本店) is a shopping mall, located in Myeongdong (명동/明洞) district, Seoul (서울/首尔/首爾/ソウル).

Casual wear brand and accessory stores for young people are in the mall. Among them, ‘Line Friends’ and ‘SM Town’ Pop-Up Store are the most popular.


1. Opening Hours

  • 11:30 am ~ 9:30 pm (everyday)


2. Line Friends Pop-up Store (1F)

Many tourists are visiting here, Lotte Young Plaza, for the purpose of buying LINE FRIENDS (라인 프렌즈 / ライン フレンズ) character merchandise. This pop-up store is very small, but always busy and crowded with peoples.


The pop-up store is located right next to the main gate of Lotte Young Plaza on the 1st floor.




Visit Also : LINE Friends Flagship Store

If you love Line Friends, i strongly recommend you to visit LINE Friends Flagship Store, instead of the small Pop-up Store in Lotte Young Plaza. There are two LINE FRIENDS STORE (라인 프렌즈 스토어 / ライン フレンズ ストア) in Myeongdong (명동/明洞) district.


The flagship store (shown in the picture above) is located in Myeongdong main shopping area nearby the Myeongdong station(명동역/明洞駅/明洞站) on Subway line 4. It takes just 10 min by walk from Lotte Young Plaza.

(Read more)

3. SM Town Pop-up Store (1F, B1)

Recommended for K-Pop SM fans (EXO, SHINee/샤이니, Super Junior/슈퍼주니어, Girls’ Generation/소녀시대/少女时代, f(x), Red Velvet/레드벨벳, …). Especially for EXO-L (or EXOTIC)!!

You can buy SMTOWN (SM entertainment) albums, official goods, or memorabilia(メモラビリア).



The SMTown Pop-up store is located on 1st floor and B1 (basement level) of Lotte Young Plaza.




4. Location


Address : 81 Namdaemun-ro, Jung-gu, Seoul, South Korea (View in Google Maps)

5. How to Get There by Subway (Seoul Metro)

  • Euljiro 1(il)-ga Station (을지로입구역/乙支路入口站/ウルチロイックえき) on Subway Line 2, Exit 7 (or 8)
  • Walk 5 min along the street
Euljiro 1(il)-ga Station (을지로입구역/乙支路入口站/ウルチロイックえき), Exit 7

Euljiro 1(il)-ga Station (을지로입구역/乙支路入口站/ウルチロイックえき), Exit 7

Euljiro 1(il)-ga Station (을지로입구역/乙支路入口站/ウルチロイックえき), Exit 8 (escalator)

Euljiro 1(il)-ga Station (을지로입구역/乙支路入口站/ウルチロイックえき), Exit 8 (escalator)



From the subway station, you can get to Lotte Young Plaza by passing trough the basement floor of Lotte Department Store (롯데백화점/乐天百货/樂天百貨/ロッテ百貨店). The department store is connected directly from the subway station.


Subway Station <—> Lotte Department Store (B1 floor) <—> Lotte Avenuel (B1) <—> Lotte Young Plaza (B1). B1 floors are connected before the store closed. (Lotte Department Store is closed earlier than Lotte Young Plaza.)

6. See Also